RAPID RISE! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Unprecedented Expansion! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company offers a wide range of home services, from housekeeping to elderly care, and has amassed a client network exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is aggressively expanding across several territories in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is estimated at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market growing to a $3 billion market. In this competitive market, Ayasan leverages Japanese expertise and a specialized training framework to steadily increase its market share.

“Our strength lies in balancing the quality management expertise of a Japanese company with a vast resource of skilled professionals across Asia,” says Kotaro Ise, founder and CEO. With a rich background at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has built a team of over fifty thousand specialized staff members.



Ayasan’s impressive expansion is supported by an ambitious growth plan. Beyond its base in Jakarta and upcoming projects to Bali, the company is also providing services in several other Asian countries. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to residential services, Ayasan has established itself in pembantu Jakarta corporate services, with over 1,000 clients including leading global brands. Recently, demand from diplomatic missions and new ventures such as FlashExpress and Gowabi has been increasing significantly.



“I am confident that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is developing an AI-driven solution. Furthermore, Ayasan is planning international deployments, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is currently exploring collaborations with investors for its next growth stage. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are garnering increasing attention.

Company Overview
● Details about Ayasan Indonesia
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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